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Grán Meliá Colón Dossier
Posted On: 03-26-2009

Hotel Presentation
Coinciding with the 80th anniversary of the original opening of the hotel, the Gran Meliá Colón reopens a beloved property of Seville's old quarter and considered part of the city's architectural heritage.

The hotel is a landmark of Seville's historic quarter and well known as the favoured resort of Seville's bullfighters, tradition, history and culture. Gran Meliá Colon opens its doors after a complete renovation which incorporates its bullfighting connexion amid a timeless avant-garde flair.

The Gran Meliá Colón is keen to maintain its reputation for the very best in Andalusian and Mediterranean food. The new "Burladero, Tapas & Tintos by Dani Garcia" will celebrate this 50th anniversary offering a reinterpretation of the Andalusian tapa, keeping all the taste and tradition of tapeo but in a unique presentation. Dani Garcia, winner of two Michelin stars and famed for his creative blend of traditional taste and ultra-modern presentation, has designed a menu which highlights the Spanish cuisine deeply rooted in Andalusian tradition.

The experience is completed by a range of gastronomic delights that is second to none, including the la carte restaurant called Majestic, an international selection of cocktails at the El Tendido bar in the lobby, and a cigar bar called Tauromaquia.

As well, guests are invited to wind down and enjoy the hotel's "Wellness Spa" to cleanse the body, relax the mind and purify the soul. It comes complete with sauna, Turkish bath, a Fitness Centre and a solarium, plus a myriad of massage facilities and a hydro-massage pool with magnificent views of the city.



The location
The Gran Meliá Colón is in the heart of Seville, capital of the southern Spanish region of Andalusia. Seville is a city that attracts visitors year after year as it is the quintessentially Spanish city in the eyes of most people around the world. While it is not the country's political capital, Seville retains a special place in the hearts of all Spaniards and, indeed, Spanish speakers throughout the world as home to a significant part of Spanish culture.

The hotel is located within a short walk of the Cathedral, the Castle, the Tower of Gold and, naturally, the renowned bullring, the 'Real Maestranza'. It is also close to Sierpes and Tetuán streets, known for being one of the main shopping and commercial quarters of Seville, where guests will have a wealth of opportunity to experience the true atmosphere of the city.

On a logistics point, Seville is easier to get. The local airport is no more than twenty minutes' drive from the centre and the city is also served by the high-speed train which covers the 500 kilometres from Madrid, Spain's main hub airport, in two and a half hours.



Seville and the History of Gran Meliá Colón
Though Philip II cited the capital of Spain in Madrid back in the sixteenth century, Seville, with its outlet to the Atlantic via the Guadalquivir, remained the cultural and commercial centre of the Spanish empire for a very long time afterwards. This explains why so much of the present city is historic. In fact, the old part of Seville is the largest in the world: three kilometres long and two kilometres wide, no fewer than 335 hectares. In the city's Museum of Fine Arts, the second-largest art gallery in Spain after the Prado, there are a number of sixteenth- and seventeenth-century masterpieces in which you can still recognise the lay buildings in the background.

Given this history it is not surprising that Seville is making a name for itself as a centre of, among other things, design; a pre-industrial city transmuted into a post-industrial powerhouse. And this is precisely where the Hotel Colón and Gran Meliá enter the scene. But, first, let us look at the history of the hotel, which has played a small but significant part in the history of the city over the last eighty years.

Work began on the hotel, originally called the 'Majestic' in honour of the reigning monarch Alfonso XIII, in 1927. The architect was José Miguel de la Cuadra Salcedo, Marquis of Castillejas. De la Cuadra was a prominent figure in architectural circles in his day and a number of his buildings are still standing, notably the Avenida cinema in Madrid, now a commercial centre.

The hotel was constructed in time for the Seville Expo of 1929. The initiative came from Ángel Sanz Vinagera, owner of most of the properties on that street.

The first design element relating to the hotel is not, in fact, visible. It is the steel skeleton around which the hotel was built, the first of its kind in Spain. The façade, very visible, is neo-classical, with neo-Baroque details. Another interesting fact is that it was the first hotel in Seville to provide en-suite bathrooms.

In 1931 the caterer Timoteo de Torres Martín was contracted to operate the hotel's main restaurant. He obviously did well, because his successors subsequently bought the property rights. The man who signed the contract was Pedro de Torres, then just 22 years of age. Pedro went on to become one of Spain's leading hoteliers.

In the Spanish Civil War from 1936 to1939 part of the hotel was requisitioned to quarter Italian troops, fighting in support of General Franco. The rest of the building was allocated to refugees, including a number of well-known artists, fleeing from central Spain, then controlled by the Republic.

In the post-war period of economic hardship, the hotel offered its guests the celebrated plato único or one-course menu imposed on all hostelry establishments at that time. On the first and fifteenth day of each month guests were given just one course but were required to pay for a full meal. The difference in price was commandeered by the government to alleviate its straitened financial position.

In 1950 the hotel underwent its first renovation. The name 'Hotel Majestic' was changed to Hotel Colón, in consonance with the anti-royalist sentiment after the Civil War. To avoid losing total custom, the main bar adopted the Majestic title. It was inaugurated by one of Spain's foremost barmen, Perico Chicote, who created a cocktail to mark the occasion.

From the outset the hotel was closely associated to the bullfighting community. In 1960 a tapestry of the legendary bullfighter Paquiro was stolen from the hotel lobby. It was recovered from an auctioneer's in London and returned to the hotel to be housed in a glass case in the Burladero restaurant, where matadores and learned chroniclers met regularly to chew the cud. In 1969 Seville suffered earth tremors and, as a precaution, the hotel was evacuated. Among the evacuees was the world-famous bullfighter Curro Romero, who on that occasion carried himself with exemplary dignity, not running for his life as he was wont to do in the ring.

The bullfighting connexion no doubt explains why Hemingway stayed at the Colón when he returned to Spain after the war. In fact, all the great names of the Spanish bullfighting have visited the hotel, such as Manolete, Curro Jiménez, El Cordobés ... As well, the list is a very long one in terms of celebrities the hotel guest list is an impressive one. It includes the present heir to the throne, the Prince of Asturias; his late grandmother Doña María de las Mercedes, an ardent bullfighting fan; Spain's current prime minister José Luis Rodríguez Zapatero and his two predecessors, José María Aznar and Felipe González (the last mentioned a native of Seville); the actresses Ava Gardner and Catherine Deneuve, the actor Peter O'Toole; Spain's famed soprano singer, Montserrat Caballé and the tenor Plácido Domingo.



The design
The complete renovation of the Gran Meliá Colón has been leaded by Álvaro Sans, the international architect who has redesigned the hotel combining urban luxury, art and tradition.

The hotel was built in 1929, making this year its 80th anniversary. The building is listed as a monument and part of a style that underwent a major revival in the early part of the 20th century. That's why Sans has kept not only the façade but the central dome that lights the lobby, the floor plan, staircases and, for want of a better word, the feel of the place.

One of the most impressive features of the original building is its large central dome lighting the area adjacent to the lobby. Sans converted the whole area into a display of immaculately designed chairs, tables and chaises longues, arranged in such a way as to remove all the bureaucratic trappings of the usual hotel foyer.

The lobby was opened up to connect directly with all the adjacent spaces: reception, lobby bar, restaurant, Red Level, smoking room, etc., creating a unique ensemble that gives a much more potent sensation of luxury. The central patio was designed to house a massive luminous sculpture that fulfils the twin function of attracting admiring attention while providing rooms with a greater degree of privacy.

A major innovation that pays due tribute to Seville's cultural heritage was to design the doors to the rooms of the hotel as reproductions of portraits, or details of paintings, by the Spanish masters of the 17th century: Zurbarán, Murillo, Velázquez and Juan de Valdés, with El Greco, born 1540, as a key source of their inspiration, and Goya, died 1828, as the man who brought the tradition of the school into the modern age. To stress the relevance of Seville as the artistic capital of Spain throughout the 17th and part of the 18th century, one floor – the fourth – is devoted to works by members of the School of Seville. Goya gets the top floor and one of his best known paintings, the 'Clothed Maja', leads into the Penthouse Master Suite.

By use of careful lighting in the corridors, Álvaro Sans has re-created the atmosphere of an art museum, complete with brief notes on what they are and why they're there, which guests can browse at their leisure as they wend their way to their rooms.

Refined taste and clean lines combine with 21st-century luxury in every service offered at the hotel. Each room is fitted with automatic lighting and curtains, triggered on entrance, while round-the-clock services ensure guests' comfort and relaxation. All the rooms are equipped with the latest technology and all the necessaries for maximum comfort: top-quality bedclothes, blissful pillows, and a range of Clarins products. A media hub is provided in every room; it includes computer and internet connections to check your documents or watch your favourite film on the television. It can also be used to hook up your iPod and even recharge your mobile phone; ideal for business guests.

For a truly personalised service, Gran Melia Colón offers 43 "RedLevel" rooms distributed throughout the hotel. Guests of the Red Level are welcomed by a personal concierge and private butler. Perks for RedLevel guests include VIP treatment when dining at the hotel or at the Wellness Center, in-room Nespresso coffee machines, complimentary aroma-therapy products, free ironing service and access to the RedLevel Living Room, an intimate lounge where you can expect the unexpected. RedLevel guests also have at their disposal a 24-hour business centre service.

To give concrete form to its ambitious plans for the hotel, Sol Meliá commissioned the international Spanish architecture, Álvaro Sans who specialises in hostelry development and in providing the guidelines and basic architectural project design for resorts, hotels and residential urbanisation.

In the course of his long career he has built up a close working relationship with Sol Meliá in numerous projects in different parts of the world, all having a common denominator: his respect for the surroundings and local culture. Winner of innumerable prizes, Sans' designs are universally recognised for the way they build on his ecological awareness to adapt to the location: both to its primary building materials, to ensure they harmonise with the surroundings; and to the local culture, working closely with local artists and borrowing freely from existing architecture to ensure that the new addition complements, not competes with, its neighbouring artefacts.



Restaurants and Bars
Seville is one of the cities best known and best loved eating places the restaurant fulfils the dual function of amply meeting the standards demanded of hotel guests, many of whom will be newcomers, while simultaneously confirming and strengthening the presence of the citizens of Seville.

Sol Meliá has the perfect chef to renew the famous restaurant of Seville called "El Burladero", his name is Dani García. He is the youngest chef in Spain to already have two Michelin stars to his credit, plus, even more important, he is Andalusian to the core. Dani learned those techniques but never faltered in his love of Andalusian food and culinary tradition. He won his first Michelin star as chef of the Tragabuches restaurant in Ronda, Málaga. From here, Dani moved on to the Calima restaurant at the Sol Meliá hotel Don Pepe in Marbella. He quickly adapted to the cosmopolitan clientele of this well-known resort, winning his second Michelin star in 2007. For the last twelve months of so, he has also headed the restaurant of the same name opened in the highly successful Gran Meliá Palacio de Isora hotel on the Canary Island of Tenerife. Furthermore, Dani García has been awarded the 'Best Chef' award for 2008.

Dani García brings to the Buladero at Gran Meliá Colón a totally new good-food experience. Coined as the new way to enjoy high quality cuisine in bite-sized portions, the 'gastrobar' boasts a modern, comfortable and functional design prepared exclusively for the brilliant young Andalusian chef.

Located on the ground floor of the Gran Meliá Colón, the new "gastrobar" is called "Burladero, Tapas y Tintos, by Dani García" and combines the bullfighting tradition with the 21st-century luxury. In the menu, he highlights Spanish tapas deeply rooted in Andalusian tradition. Dishes like pescaito frito, croquets, savoury gazpachos, cherry gazpachos and foie gras are featured on a menu which offers both sweet and savoury tapas and proves to be a delicious, new take on an age-old tradition.

In Burladero, Tapas &Tintos, there is a bar zone to enjoy the tapas informally which offers the most refined tastes in small portions adapted to all pockets. As well, there is a more relaxed seating area, 'La Casa de Comidas', with twelve tables separated by panels suggesting the dark-red barriers surrounding the bull-ring proper.



While the Burladero 'gastrobar' will be the star of the culinary offering, the Gran Meliá Colón has much more to offer. The ground floor has an a la carte buffet near the lobby, which boasts an international menu and after breakfast becomes an a la carte restaurant called Majestic.

Acting as a counterweight to the Burladero, this a la carte restaurant will be keen to show how Spanish chefs can meet the most demanding standards of international cuisine. As befits all good Andalusian restaurants, fish and shellfish will have a prominent place on the menu. Etiquette, obviously, will be somewhat more formal than at the gastrobar, but the management's intention to please will be just as keen.



El Tendido, another bullfighting term meaning the first few rows of seating in a bull-ring, where the experts congregate, will cater for the local business community with aperitifs and cocktails.





TAUROMAQUIA
The dictionary definition of Tauromaquia is the art of bullfighting or treatises on the subject; it is, in other words, a polite form of saying talking about bullfighting. A surprising number of talkers on bullfighting like to do it while enjoying an excellent cigar, and this bar will be their favourite haunt.



The Red Level service of Gran Meliá Colón is Sol Meliá's top ranking personalised luxury service. It is designed exclusively for adults. Red Level guests enjoy numerous exclusive privileges, such as:





  • Exclusive access to the Red Level Lounge, the nerve centre of this very special service. It has a reception area with staff to handle all administrative matters, and personalised attention from 08.00 in the morning to 23.00 at night.
  • Special parking arrangements at the hotel.
  • For free access to internet, a library and the daily national and international press, as well as board and card games.
  • Library of CDs and DVDs.
  • Daily breakfast buffet service, aperitifs and a bar service in the evenings.
  • Special Red Level rooms.
  • The services of a personal butler.
  • A pillow menu and the Red Level range of bathing products.
  • Preferential bookings at the a la carte restaurants and at the Wellness Spa.


Red Level Butler Service

  • Personalised tour of the hotel
  • Personalised content of the minibar in the room.
  • Personalised coffee service in the room.
  • Preparation of the Jacuzzi.
  • Personalised aromas in the room.
  • Delivery of a selection of pillows from the pillow menu.
  • Preference in booking the Wellness Spa treatments.
  • Daily delivery of mail and newspapers.
  • Laundry and dry-cleaning service.
  • Personalised wake-up calls.




Rooms
All the rooms at Gran Meliá Colón are equipped with the latest technology and all the necessaries for maximum comfort. Some of these fittings and items provided include:

  • Lighting is switched on automatically on entrance.
  • The lighting can has two settings: relaxation and TV viewing.
  • Media-hub (multi-connexion audio-video by USB to the TV)
  • Interactive 32-inch plasma TV screen
  • Pillow top mattress and pillow menu
  • Iron and ironing board available in the room
  • Mini bar (fully stocked)
  • Safe
  • Individualised air-conditioning control
  • Door locks with card key
  • Coffee service within the room
  • Bath with rain shower
  • Towels and bath robes
  • Bathroom products of the Clarins range
  • Hair dryer
  • Magnifying mirror
  • Totally soundproof room
  • 24-hour service
  • Room service
  • Personalised service using our Red Glove Line
  • Laundry service
  • Personalised waking calls
  • Rooms cleaned twice a day
  • Meeting rooms
  • Gym open 24 hours a day seven days a week


Gran Melia Colón offers 43 "RedLevel" rooms distributed throughout the hotel for a truly personalised service. Apart from the previous items, guests of the Red Level have the following extra services:

  • Personalised check-in
  • Nespresso coffee machine
  • Buffet breakfast included
  • Free access via Wi-Fi
  • Daily newspaper in your room
  • Personal butler service
  • i-Pods, Playstation and Wii free when available
  • Free ironing of three items on arrival and one per day




DELUXE ROOMS:
48 modern relaxing rooms in which guests will enjoy an impeccable personalised service in completely renovated surroundings.

Distributed over the five first floors of the hotel, all rooms have views overlooking the heart of the old Andalusian city of Seville. Approximately 26 m2 in size they have all the latest technology and the principles that inspired their design were quality and comfort.



PANORAMIC DELUXE ROOM:
18 comfortable rooms having, in addition to the services of the deluxe rooms, spectacular views of the city.

Distributed between the fifth and the seventh floor, each room is an ideal vantage point for contemplating the beauty of the Andalusian capital.

Equipped with the latest technology and approximately 26 m2 in size, the principles that inspired their design were quality and comfort.

PREMIUM ROOMS:
51 elegant spacious rooms where guests can really relax. In all cases the main body of the room measures more than 17 m2.

Equipped with the latest technology and approximately 34 m2 in size, the principles that inspired their design were quality and comfort.



GRAND PREMIUM ROOMS:
29 rooms which share a common feature, space; guests can choose between twin rooms/twin beds with 1.35 beds or king-size beds.

In these rooms you will appreciate space as an intrinsic part of luxury. These are rooms in which design, quality and comfort are the guiding principles; they measure in excess of 40 m2.

All equipped with chaises lounges.



RED LEVEL PREMIUM ROOMS:
16 rooms with spectacular views of the city and Red Level services. Equipped with chaises longues and providing the highest standards of service.

In these rooms you can enjoy the Andalusian capital with the exclusive privilege of the Red Level service.

Rooms situated on the fifth, sixth and seventh floors of the hotel with 38 m2 having the most modern equipment and fittings and the highest degree of comfort.



PENTHOUSE RED LEVEL ROOMS:
Two exclusive places on the seventh floor of the hotel from where you can enjoy the feel and buzz of the city. From the 22-square-metre terrace you can have some of the finest views of the great Andalusian capital. Taking a relaxing bath in your jacuzzi you can enjoy the advantages of a personalised service. Red Level services included.

Equipped with a separate living area, these luxurious apartments are designed to ensure that guests have only to concern themselves about enjoying Seville.



ONE BEDROOM SUITES:
15 elegant and very welcoming suites where guests can enjoy luxurious surroundings with a separate salon. Red Level services included.

Equipped with the latest technology and all the necessaries for perfect comfort, here guests will appreciate the essence of this marvellous new hotel in the very centre of Seville.

Rooms of up to 50 m2 distributed strategically throughout the building.



CORNER SUITE:
Six strategically located suites designed for each space to be completely independent. Here guests can find the peace to enjoy a real break. Surrounded by calm refinement, they can enjoy at their leisure every detail of the interior and exterior decoration. Red Level services included.

With an independent living area where calm and tranquillity are the dominant characteristics, the 65 m2 of these apartments make them an unforgettable experience.



PENTHOUSE SUITES:
From these three-rooms, on the seventh floor of the hotel, guests obtain dazzling views of the city of Seville, overflying it almost. The terrace jacuzzi becomes the ideal place from which to gaze down on the Andalusian capital. Red Level services included.

Exclusive in every detail, this is an expression of some of the greatest refinement anywhere in the city.



PENTHOUSE MASTER SUITE:
An innovative space of over 80 m2 in which every detail is a piece of outstanding workmanship. Designed for the most demanding guests, its spectacular terrace of 140 m2 is, without doubt, one of the most exclusive locations in the city. From this vantage point you can enjoy a hydro-massage in your swimming pool while gazing out over the rooftops of Seville, or recline on the Balinese bed as the setting sun turns the city into the stuff of dreams. Red Level services included.

Every aspect of this suite will make your stay unforgettable: the highest expression of luxury in the city.



Wellness Spa
Located on the seventh floor of the Gran Meliá Colón, guests are invited to wind down and enjoy the "Wellness Spa", designed to cleanse the body, relax the mind and purify the soul. It comes complete with sauna, Turkish bath, a Fitness Centre and a solarium, plus a myriad of massage facilities and a hydro-massage pool with magnificent views of the city.



Meeting and banqueting rooms
The Gran Meliá Colón boasts eight meeting and banqueting rooms, several of them with broad windows, capable of hosting as many as 220 people. They are equipped with all the latest technology, sufficient to meet the most demanding requirements.



Visits to the city
The Gran Meliá Colón lies in the heart of the Seville, just a short walk to the main historical sites such as the cathedral, the Giralda, the Reales Alcázares. the Torre del Oro and, of course, the famous bullfighting ring, the Real Maestranza. It is also close to Sierpes and Tetuán streets, known for being one of the main shopping and commercial quarters of Seville, where guests will have a wealth of opportunity to experience the true atmosphere of the city.



MaS
The MaS programme is designed to reward client loyalty to Gran Meliá and make guests' stay in Gran Meliá hotels even more comfortable and relaxed.

Among the multiple benefits of the MaS programme we highlight:

  • preference in bookings
  • fast-route check-in
  • free newspapers
  • cash advances
  • check-out delayed until 4.00 pm.




Management


Guy Hensley, Senior Vice President Operations, Sol Meliá
Guy Hensley is Senior Vice-President Operations of the Premium brands of the Sol Meliá Group, a new grouping of the Group's hotels, each one having a unique character but all based on the experience and know-how of Sol Meliá. As the man responsible for developing Gran Meliá, Guy supervises every aspect of the brand and its new implementation in all properties.

Before joining Sol Meliá, Guy occupied the same post at international level with W Hotels, the company that was decisive in creating and launching the brand W Hotels. He was personally responsible for opening the first nineteen W Hotels. Aside from inaugurating the first W Hotel in New York in 1998, the first W Hotel in Sydney in time for the Olympic Games in 2000, he also supervised the start of the emblematic W Hotel in Times Square in New York. Aside from his specific responsibility for brands, Guy has a close watching brief of sales, marketing techniques, public relations and human resources.

Guy began his career in the hostelry industry on leaving the University of Houston after obtaining his degree. His first post was with Doubletree Hotels, a new start-up. From there he moved on to Wyndham Hotels and Resorts as manager of various of their properties, cooperating in opening no fewer than seven hotels in the United States. He was promoted to Director of Operations, spending a total of nine years with Wyndham before joining Wyndham, moving from there to Starwood Hotels to take responsibility for W Hotels.



Ignacio Prada – General Manager of Gran Meliá Colón
As General Manager of the Gran Meliá Colón hotel team, Ignacio Prada is the senior manager for the property managing a team of XXX persons including hotel direction, marketing and commercial services, food and beverage, key accounts, hospitality and housekeeping. An active member in the local community, Ignacio Prada responsible for ensuring the Gran Meliá Colón's comeback as one of the city's most prestigious hotels.

Having started his career in hotel management with the Paris-based group Accor, Ignacio Prada gained additional experience in the hotel business at Intercontinental Hotels and Resorts, later completing his formal training with business studies followed by a MBA.

For the last five years Prada has acted as General Manager of the Gran Meliá Salinas, the Sol Meliá Group's well recognized resort on the Canary Island of Lanzarote, developing the property's overall activity plan, updating its management system, ensuring key client support initiatives and developing client loyalty programs and other activities.



About Sol Meliá Hotels and Resorts
Founded in 1956 in Palma de Mallorca (Spain), Sol Meliá is the largest resort hotel chain in the world and market leader in Spain in both business and leisure travel. The company currently provides more than 300 hotels in 30 countries on four continents, and employs 37,000 people under its Gran Meliá, ME by Meliá, Paradisus, Meliá, Innside, Tryp, Sol and Sol Meliá Vacation Club brands. www.solmelia.com



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